Anti-Fake

In recent decades, there have been dramatic technical transformations that have radically changed the way we communicate and access information. Now all the knowledge accumulated by mankind is freely available, and news spreads around the world in a few seconds. However, in this context, the spread of disinformation has become more inevitable.

Characteristic features of disinformation include the falsity of information, its purpose for deception and harmful effects on recipients. Russia is known for its active propaganda policy, investing significant resources in disinformation campaigns, but this has led to the toxicity of its influence not only in its own country, but also abroad.

As noted by First Deputy Minister of Foreign Affairs of Ukraine Emine Jeppar, disinformation directed at Ukraine accompanied the invasion in 2014 and continues to expand during the conflict, gaining volumes both in Ukraine and abroad.

Throughout the war, pro-Kremlin media have been actively attacking the Ukrainian information space. Although at first they had a certain impact, now Ukrainian society shows a certain immunity to these attempts of manipulation. However, it is clear from the analysis of the comments that this immunity is not caused by an objective analysis of the information, but rather by fatigue.

In order to increase education and protect citizens from disinformation, we are introducing the "Anti-fake" rubric to teach the population to critically evaluate information and distinguish truth from manipulation.

Disinformation can originate from both public and private actors and can violate various human rights and cause tension in society.

Modern fake news can seriously damage the reputation and brand of an individual or organization. Only one successfully organized disinformation campaign can cause significant damage.

An example of such cases is the mailing of information allegedly from the state bank of Ukraine "Oschadbank" that they "block cards due to non-attendance at the territorial center of procurement and social support." The message looked authentic:

...but the information did not resonate with our team and we got an official response to this "stuffing" from representatives of Oschadbank, who denied this "news".

Also, this month there was a lot of information about "hunger due to lack of food in Kharkiv".

In the photo, the Pavel Fuks Charitable Foundation. They have been engaged in regular humanitarian food delivery for the past two years.

Our team has been living in Kharkiv for many years and has been continuously on the territory of the city since the beginning of the full-scale invasion of the occupiers, and can refute this fake by its own example. After all, a large number of people return to Kharkiv every week, new food establishments and supermarkets are opening.

Unfortunately, we know that the fake express does not stop there and the Russian media write new fantasies discrediting the mood of Ukrainians, however, we will continue our work to uncover fakes and protect society from them.